Our Story
South Miami natives, Ashley Keenan and Julie Terrero are the creative minds behind BASE Hair & Skin, South Miami’s new loft-concept salon. Just one look at their 5-Star Yelp reviews and it’s no wonder why this boutique salon has gained such popularity overnight. Having worked in large, high-volume salons in Los Angels and Miami, Keenan and Terrero decided they wanted to offer a more intimate and inviting experience for their guests. They are best known for their extensive consultations and long-term, custom tailored beauty regiments for each guest’s unique hair and skin concerns. Directly overlooking Sunset Dr. their New York loft esthetic dons floor to ceiling windows, marble hair stations and creative light fixtures. One step inside and it’s clearly evident no detail was overlooked. Although they offer a wide range of industry leading beauty services, they pride themselves on being the only salon in the area that offers Sugaring Hair Removal- the world’s oldest and most natural hair removal process. Even more impressive, they offer beauty services seven days a week and hours that even a college student can appreciate.